My work develops in two connected directions. The first concerns mechanism design and incentive theory, approached through a theoretical lens. I begin from phenomena observed in the world and ask whether a mechanism can be found that drives them, developing and extending economic theory where the existing apparatus falls short. This has meant studying how a neutral third party such as the law can induce a focal point among many possible outcomes, how blame is attributed when responsibility is spread across many hands, and how informal labour contracts can reach efficiency without courts to enforce them. The second concerns identity and social behaviour, where I examine how identity, consumption, conflict, and social networks shape economic choices and the norms that groups reproduce over time.
A single question runs through both directions, namely which outcomes remain reachable once we take seriously the information, the incentives, and the social structure that agents actually face. Over more than a decade I have carried the same apparatus into advisory work, including mechanism and incentive design for AI products, tokenomics for digital platforms, financial and supply-chain restructuring in the public sector, and capacity building for government and industry. My doctoral training in evolutionary game theory continues to shape how I think about stability, adjustment, and the persistence of norms.